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How To Assure Long-Term Employability in Marketing?

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How To Assure Long-Term Employability in Marketing?

As a marketer, you know how difficult it is to retain your own position in today’s digital environment. This is becoming a major issue since leaders are constantly in search for talented individuals with innovative ideas. In other words, they're looking for the marketer of the future right now.

What does the merging of technology mean for marketers?

Over the past few years, a rich variety of digital marketing tools emerged to help organizations in communicating with their targeted audiences and improving customer experience.

With all these tools available, companies need marketers who can continuously identify new tools, explain how they can fit into their current ecosystem and demonstrate ROI on such investments.

So how, then, do you stand out in an ocean of marketing professionals?

Here's your checklist:

Marketing yourself

Why? Because you want to get noticed!

But, you might be wondering, "How do I develop a personal brand when I'm trying to get my organization more visibility?" The solution is right in front of you. You work as a marketer. You are indeed a specialist at marketing.

So how do you do it? As a marketer, your social presence is significant - what professional blogs have you written, what articles have you promoted, and how frequently do you voice your opinion on interesting facts?

The more you can get your work noticed heard, the better, because it will allow you to obtain a much larger audience, allowing you to strengthen your own brand and stand out in the crowd.

Rediscover your LinkedIn bio and explain how your background has helped you become the Marketer you are today. When you portray yourself, you become more approachable, and being approachable is the place to begin if you want to be a true strategic Marketer.

Be an eternal student

The world’s greatest professionals devote a substantial amount of their leisure time to career development. They do not work from 9 a.m. to 5 p.m.

Professional marketers are no exception; they devote endless hours to exploring, studying, networking, and enhancing their skill.

They understand that there is someone who knows extra, and that there is always room for growth. From one-day training courses, to full-fledged MBA programs (with a specialization in Marketing Management), can help you stay on top of your game.

Build your network

Among the most crucial aspects of working in marketing is knowing how to develop relationships with others. Having a good connectivity helps marketers to get great offers, along with other potential advantages. If marketers want to embark on this career, they must get on well with both clients and co-workers.

Soft skills are becoming increasingly important

Marketing has indeed needed a diverse set of soft skills, but according to CIM's research, this has become far more significant in the last five years. The pandemic spotlighted some of these, such as adaptability and resilience.

Others, such as communication, teamwork, and social competence, have been and will remain to be top priorities for marketers of all ages and industries.

What do you think?

Do you have any other qualities to add to the list? Every organization will value different qualities, but I’d love to hear what makes your marketing professional amazing or perhaps what you think they are lacking.

Comment your views below to join the conversation.

Posted by:

Yoga Kumari Sankar- Marketing & Commercial Executive