Press Release | Candidates Preferences in Malaysia, Add to Cart: Candidates are Consumers, Too
Name: Mohammad Kashif
Phone: +60 3 2087 0132
Happy candidates make happy consumers: experience during the recruitment process directly impacts the bottom line, finds new research from ManpowerGroup solutions
The experience people have through the application and interview process directly impacts purchasing behavior, irrespective of whether they secure the job.
Kuala Lumpur (12 September 2018) – Employers have the opportunity to develop loyal consumers during the recruitment process finds new research from ManpowerGroup Solutions [NYSE:MAN]. Close to two thirds of Malaysian candidates (63%) say candidate experience directly influences whether they choose to buy a company’s products or services according to ManpowerGroup Solutions latest survey of nearly 18,000 candidates in 24 markets.
"Job seekers are increasingly measuring their experiences against the same standards they use for buying products and services online,” said Sam Haggag Country Manager Malaysia and Indonesia. "Developing a robust strategy to ensure candidates have a great candidate experience at every touch point is critical to attracting the brightest and best and nurturing existing or future consumers. Transparent job descriptions, clear values and offering a good interview experience all contribute to the experience, and ultimately to both whether a candidate accepts an offered position or chooses your products and services.”
Showcasing a clear mission, attractive company culture and demonstrating commitment to social responsibility are valued by candidates. Poor salary transparency or a lack of response to an application submission is cited at as the type of experience most likely to negatively impact consumer purchasing intent – more so than rejection after an interview.
The report makes a number of practical recommendations on how companies can enhance the experience including assessing the end-to-end recruitment process from a candidate perspective, improving transparency and speed of response at every touch point and developing an attractive employer brand aligned to the consumer brand.
To download the Malaysian Add to Cart: Candidates are Consumers Too Report, please fill this form:
For information on global candidate preferences or to download the global report, Add to Cart: Candidates are Consumers, Too – The Impact of Candidate Experience on Buying Behaviors, visit https://www.manpowergroupsolutions.com/candidatepreferences
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower®, Experis®, Right Management® and ManpowerGroup® Solutions – creates substantially more value for candidates and clients across 80 countries and territories and has done so for over 70 years. In 2019, ManpowerGroup was named one of Fortune's Most Admired Companies for the seventeenth year and one of the World's Most Ethical Companies for the tenth year, confirming our position as the most trusted brand in the industry. See how ManpowerGroup is powering the future of work: www.manpowergroup.com.